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If you’ve ever felt like your video budget runs out before your marketing plan does, you’re not alone. Developers are expected to deliver more content than ever - suite tours, lifestyle reels, amenity highlights, investor updates without letting quality slip.
At NoraVera, we’ve built a system that flips the usual approach. Instead of tackling one video at a time, we plan a production sprint that captures everything you’ll need in one go, then break it out into an entire ecosystem of content.
The payoff: you walk away with months of polished, platform-ready video that drives presale launches, lease-ups, and brand campaigns, all from a single, well-planned shoot.
The old model is simple: hire a crew, shoot a hero film, maybe grab a couple of cutdowns, then repeat the whole process when you need more. Costs pile up, timelines get squeezed, and opportunities get missed.
Our model is different. We map out your marketing milestones, display suite opening, realtor events, presale launch, occupancy and plan one streamlined shoot to cover it all.
Every shot is designed to serve multiple purposes. A kitchen walkthrough isn’t just for the hero film, it can be cut into reels, silent loops for a sales centre, and a LinkedIn clip for brokers. That’s the power of batching content.
We start by aligning with your team on what’s launching when, who the content needs to reach, and which platforms matter most. From there, we build a capture grid - a blueprint that ensures no shot is wasted and every angle has multiple uses.
Our crews know how to move quickly in real estate spaces. In one to three days, we’ll film interiors, exteriors, amenities, lifestyle moments, and talent. Because everything is mapped out in advance, your team spends minimal time on set - but you still walk away with a full content library.
This is where the leverage comes in. Our editors break down footage into waves of deliverables: hero films, reels, cutdowns, walkthroughs, silent loops, captioned ads. We then release them strategically over time, so you’re never scrambling for fresh content mid-campaign.
One sprint powers every arm of your marketing machine.
Produced with Anthem, this sales video captures the lifestyle and atmosphere of SOCO Two, designed to inspire future residents.
A vision-driven community film tracing the creation of Southlands, from blueprint to vibrant reality, rooted in agriculture and connection.
Every project is customized, but here’s a sense of scale:
Real estate campaigns are long. Presales and lease-ups run for months, sometimes longer. The worst-case scenario is running out of content halfway through and either going dark or spending more than you planned.
By front-loading with one strategic capture sprint, you keep your brand visible and polished from start to finish. It also cuts down on headaches: fewer shoot days, fewer site approvals, fewer moving parts.
You get more assets at higher quality, without stretching your budget or your time. Your team stays focused on what matters- selling, leasing, and building communities - while your content library keeps delivering.
We’ve used this approach with some of Vancouver’s biggest developers, and the results are clear: campaigns that keep their momentum, sales centres that feel alive, and social feeds that never go quiet mid-launch.
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