Overview
SOCO TWO: Real Estate Lifestyle Development Video
Industry: Real Estate Development
Timeline: 6 Weeks
Deliverables:
- 1x Main Lifestyle Video
- 4x Social Cutdowns for Advertising
The Challenge? Time.
Anthem needed a video that could do it all—feel aspirational and grounded, cinematic and efficient, all with a quick turnaround and tight production window. That’s where we came in.
A Story That Sells the Lifestyle
Anthem wasn’t just selling units—they were selling a lifestyle. The goal was to show what life could look and feel like at SoCo2: walkable, energetic, community-focused, and connected to transit and the surrounding neighborhood.
Why NoraVera?
They’d worked with us before and trusted us to run lean without compromising quality. Our ability to move fast and still nail the emotional and visual tone made us the perfect fit.
Creative Strategy
Real Friends. Real Places. Real Life.
We focused the video on a group of young friends exploring SoCo2 and its surroundings. Think authentic connection, movement, and memorable moments—framed in a way that feels spontaneous but polished.
Evolving on the Fly
As we prepped, we worked closely with Anthem’s team to fine-tune the story beats and adapt the concept to locations that were actually available. It was a dance between vision and practicality—and it worked.
Director’s Lens
Our team shaped the story to highlight key amenities and location perks without feeling like a brochure. The characters' journey was crafted to feel like a real day-in-the-life experience.
Inspiration Points
We referenced high-end lifestyle spots and campaigns with subtle tech-forward flourishes—like floating text messages and clever transition shots—to keep things feeling modern and playful.
Production Highlights
5 Locations. 1 Shoot Day. No Problem.
We covered a lot of ground in one day:
- A trendy local restaurant
- The SkyTrain
- Simon Fraser University
- Interiors from a similar Anthem development
- And surrounding neighborhood moments
We shot on an Arri Alexa Mini for that cinematic quality, and ran a five-person crew with a nimble splinter unit that split off mid-day to prep or grab key shots.
What Made It Special
There was this great energy on set—collaborative, upbeat, and efficient. Everyone hustled hard and had fun doing it. Pulling off a day this packed without a hitch? That’s rare. And it showed in the footage.
The Results?
A Benchmark for Lifestyle Videos
Anthem loved it—and they still do.
Even years later, the video’s being used as a gold-standard example internally for real estate development marketing. It’s lived on their sales landing page, in ads, and across social, getting consistent praise and strong engagement.
What We’re Proud Of
This was one of those rare projects that just clicked. From pre-pro to delivery, everything ran smoothly. Smart planning. Clear vision. Beautiful execution. It’s one of those videos we’re still proud to show off.
Selling more than a space? We’ll help you sell the feeling.
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