For the SoCo2 video, we focused on a group of young friends exploring the development and its surroundings—capturing real connection, movement, and memorable moments in a way that felt spontaneous yet polished. Working closely with Anthem, we adapted the concept to available locations, fine-tuning story beats on the fly in a seamless blend of vision and practicality. Through a lifestyle-driven lens, we highlighted key amenities and location perks without it feeling like a brochure, crafting the characters’ journey to feel like a genuine day-in-the-life experience. Inspired by high-end campaigns, we incorporated subtle, tech-forward flourishes—like floating text messages and clever transitions—to keep things modern, cinematic, and playful.