Most professionally produced explainer videos start around $10K, and the price scales with length, visual complexity, and how many versions you need. Template-based explainers exist for less, and we'll get to why they usually cost more than they save.
We design motion graphics and explainers in-house at NoraVera, mostly for SaaS products, internal comms, and onboarding. Here's how the pricing actually works.
You've seen them: the same flat characters, the same whiteboard hand, the same stock soundtrack. They're cheap because nothing about them was made for you. The problem is the job an explainer has to do. It's often the first real explanation of your product a prospect ever sees. Generic visuals quietly say generic product, and that impression costs more than the savings.
Ruthlessly cut the script before adding seconds. A tight 60-second video beats a flabby two-minute one every time. Plan your cutdowns up front so they're built into the design instead of bolted on. And think beyond marketing: the same explainer that sells your product externally often works for onboarding and internal training with light edits.
We'll give you a clear, detailed quote based on your script length, style, and deliverables. Fill out our contact form for a free consultation call, and bring the thing you're trying to explain. We like the hard ones.
