Why Video Marketing is so Powerful
If you’re wondering why video marketing is becoming so popular, just take a look at some of these insane facts.
93% of brands got a new customer because of a video on social media.
Viewers claim they retain 95% of a message when obtained via video.
84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.
Why would you need video marketing?
Video marketing is one of the best ways to portray what your brand stands for. You can incorporate your brand colours, jingles, logos, mission statement and more through video. But why does video do so much better than a magazine ad or a bus stop ad? Because video incorporates both audio and visual, it allows you to show off every aspect of your brand to your consumers, you can choose how you want to frame your story to hit many different senses of your audience.
Video marketing gives you the opportunity to guide people through your brand’s story. But why is it so important to make people understand your brand?
Why video helps strengthen your brand.
The simple rule of a brand is: emotions first, logic second.
You need to be able to connect with your customers’ hearts through marketing messages; because if your customer struggles to decipher what you’re offering, they will take their business elsewhere.
Everyone loves a good story, this is why we grow up asking our parents to read us a story before we go to bed. People love the story of a hero facing adversity, only to have a guide help them on their quest to beat the villain and be victorious. The job as a marketer is to create a scenario where the customer can become the typical hero of a story. Video marketing gives you the power to shape the story for the customer, by guiding them along to become the heroes of their own story. This is where your brand becomes the guide to help them [the hero] to overcome their problems.
Examples of Great Video Ads
Did you know it costs a company over $5 million dollars for a thirty second ad for the SuperBowl! It’s crazy to think that it could cost so much, but actually be worth it. This is because for thirty seconds they can have the full attention of people watching and listening to what their commercial has to offer. The companies can make it as fun and jarring as possible to attract attention that another type of advertisement can’t do.
Think about how every laundry detergent brand talks about how well their product cleans your clothes. It becomes so similar, to the point where you stop caring about brand loyalty and just buy what is on discount, since they all clean your clothes right?
When you want to differentiate your product from other businesses, showcasing your brand through video is a great way to make a statement and be different. In this Tide ad, you get to see the use of their product through anything. From driving a car, to fixing it, to going out with your friends (socially distanced of course), Tide is always there to make sure you get the freshest and cleanest clothes for any event.
You’ve seen every testimonial video out there already, it’s always an employee telling you how much they care about you and what type of protection you’ll get if you sign up with them. What is amazing about this commercial is how unexpected it was able to be.
You were waiting for Aquaman to sell you on why Rocket Mortgage cares about him and why he uses it, but instead it’s just him revealing a super unflattering version of himself. The video helps you understand the comfort you need when you’re at home, but makes it crazy enough for you to enjoy the commercial and remember the brand.
We all remember this one, and if you haven’t seen it before, sorry for making you cry. When you get used to every beer commercial hosting a party at a beach or a club, this completely changes your perception of the brand Budweiser.
By guiding you along the story of a lost puppy, Budweiser was able to make you emotionally glued to their story and watch it all the way to the end, only to find out all those emotions came from a company selling beer. Just like that, they were able to differentiate themselves from every other beer company with one commercial, because they were able to use video to make you emotionally attached to the advertisement.
There’s so much you can do with video, more than a block of text or an audio message. You have the power to create your own story and make it easy for your customers to join that journey with you.
If you’re looking to learn more about the video marketing, how video production can be executed, or simply want to chat through some creative ideas with a member of our team, please reach out to Noravera at
info@noravera.com. We look forward to hearing from you.
