Overview
Machine Learning Industry Explainer
Inudustry: Tech / Engineering / Recruitment
Timeline: 7 weeks
Deliverable: 1x 90-second explainer video
The Challenge
Show engineers that Pinterest is a serious tech player.
Pinterest needed a recruitment video that didn’t just check the culture box. They wanted something that proved their machine learning work is cutting-edge—on par with (or ahead of) tech titans like Google and Apple.
The Ask
The mission: attract world-class engineers...
... who might otherwise overlook Pinterest as a serious AI innovator. Pinterest needed a recruitment video that went beyond surface-level storytelling. They wanted a piece that could speak directly to top-tier engineering talent.
Why They Called NoraVera
We speak tech. We think visually.
Pinterest came to us because we get it—we know how to tell complex tech stories with clarity, energy, and a deep respect for the audience's intelligence. Our background in motion graphics and strong visual storytelling made us a perfect fit to translate their engineering ethos into a compelling, evergreen asset.
Full-Motion Production
All post, no set. 100% motion graphics.
This project lived entirely in post-production. No cameras. No sets. Just a heap of After Effects magic and a carefully calibrated workflow to get the tone and pacing just right.
That lamp sequence though…
To show off Pinterest Lens, we did something fun: we created a CG lamp and composited it into 20 different rooms. Each shot showed the same object from slightly different angles and settings. Played in sequence, it looked like the lamp was traveling through Pinterest—one creative room at a time. It was a tricky composite, but the payoff was worth it.
Post-Production Focus
- Visual pacing to match Pinterest’s design language
- Clean animation with bold typography
- One standout VFX sequence (👆 that lamp!)
- A focus on making the message evergreen
The Results
Pinterest dropped the video on their heavily-followed YouTube channel and immediately got great engagement from their internal teams and public viewers. It became a recruitment asset that felt more like a flex than a formality—and they’ve continued to work with us ever since.
What We’re Proud Of
- Taking a dense topic like machine learning and making it feel cool
- Building trust with an iconic brand on our first project together
- Creating something evergreen that still lives online today
- Making the lamp spin just right 😎
When you're trying to hire the smartest people in the room, your message better be as sharp as they are. We made sure it was. Looking to create something similar?
Let's make something awesome
