You Move Me
The Goal
& The Result
The Whole Story
What we did
1
Creative
We mindmelded our collective brains together to come up with a few different concepts for this one, but Teddy on the Move emerged as the clear winner. From there, we wrote the script, storyboarded every shot, and found the perfect star: Barry the Bear!
2
Production
We had one day to capture everything from 3 different locations, as well as a full photoshoot with a family of five. A full day for sure, but we got it all!
3
Photography
We knew we were going to see much of the family in the TV spot by the nature of the story, so we needed to capture them through photography to help You Move Me build out web and social assets.
4
Deliverables
We delivered the TV spot, five unique social media shorts, twenty still images and a partridge in a pear tree, all from one day of shooting!
Telling the story with photography
Part of a well balanced marketing breakfast, photos help complete the package of deliverables, and tell the full story.
We ran a photoshoot simultaneously alongside our video production to allow us to not only capture the story of the teddy, but also show the family in the process of a move.
"We realized that this isn't the story of a girl losing her teddy bear, it's the story of a teddy bear losing it's friend."
The Socials
We created a series of images and video intended to be used as promotion on social media. We delivered 5 unique social videos that told the story of Teddy, as well as 20 images showing a more complete story of the young family's big move.
The Results
7
Unique videos
National Viewership
TV spot ran across North America with You Move Me franchises
20
Still images for web and social media
