You Move Me

The Goal

Our goal was to create a fun, heartwarming national TV spot for the moving company "You Move Me" that has universal appeal for franshises across North America to run the spot within their own markets. 

& The Result

We managed to create a spot that tugs on the heartstrings of any family that's gone through a big move, while at the same time, showing the care and attention that You Move Me prides itself on. What's more universally appealing than love???

The Whole Story

See the world through the eyes of a child's teddy bear as he watches his family make the big move. Then, if you still haven't seen enough, watch the "making of" documentary to see the Noravera team create the journey and tell the story of teddy's big move!

What we did

1

Creative

We mindmelded our collective brains together to come up with a few different concepts for this one, but Teddy on the Move emerged as the clear winner. From there, we wrote the script, storyboarded every shot, and found the perfect star: Barry the Bear!

2

Production

We had one day to capture everything from 3 different locations, as well as a full photoshoot with a family of five. A full day for sure, but we got it all!

3

Photography

We knew we were going to see much of the family in the TV spot by the nature of the story, so we needed to capture them through photography to help You Move Me build out web and social assets.

4

Deliverables

We delivered the TV spot, five unique social media shorts, twenty still images and a partridge in a pear tree, all from one day of shooting!

Telling the story with photography

Part of a well balanced marketing breakfast, photos help complete the package of deliverables, and tell the full story.


We ran a photoshoot simultaneously alongside our video production to allow us to not only capture the story of the teddy, but also show the family in the process of a move.

"We realized that this isn't the story of a girl losing her teddy bear, it's the story of a teddy bear losing it's friend."

The Socials

We created a series of images and video intended to be used as promotion on social media. We delivered 5 unique social videos that told the story of Teddy, as well as 20 images showing a more complete story of the young family's big move.

The Results

7

Unique videos

National Viewership

TV spot ran across North America with You Move Me franchises

20

Still images for web and social media

See more of our work