We needed to keep the message simple and direct. 

T-Mobile’s connected car solution, SyncUP DRIVE, gets new features like real-time tracking when you need roadside assistance, a gas station locator, a new dashboard with all you need to know about your car’s health and more — all at no extra cost. We needed to create a series of videos to attract and entice customers to learn more about this technology. 

This was part of a series of videos done for T-Mobile in partnership with the tech company Mojio. They were created to play on loops in    T-Mobile’s brick and mortar stores all across the US to help customers understand the features available in the SyncUP Drive car monitoring technology.