Why Noravera shoots with the RED-Epic W

Our camera at a glance

Red EPIC- W 8K

  • Helium 35.4 Megapixel CMOS
  • 8K 2.4:1 resolution up to 30 fps
  • 16.5 stops of dynamic range
  • 275 MB/s data speeds
  • Redcore Raw + Apple ProRes or Avid DNxHR/HD

Our film production agency at a glance

We are a light and nimble production crew. Typically, we arrive on set with a Director, DOP, First AD and Sound Recordist. We needed a camera that would be flexible in approach, lightweight in design and portable when in transit. Our work takes us all around the world from the dusty cattle fields of South Sudan to the metropolitan streets of Toronto.

The company embraces a very open and intimate approach

RED does a great job of approaching and communicating with new customers. As first time buyers of a RED product, we were educated about our purchase and when in doubt we were able to find relevant information listed on its RED User forum. We connected with their staff through a shared passion for the industry. What really separates RED from the competition is their philosophy of thinking like a customer.


The beauty of the RED Epic W is that we can carry this camera in a roller case along with the accessories. The DSMC2 form factor is the smallest and lightest brain ever. We also liked how compatible it is with other modules and accessories from other manufacturers. The RED EPIC-W features a Magnesium alloy body, that weighs only 3.35 lbs.

More efficient workflow

RED camera has synergy with our current post production workflow. It offers more color correction flexibility than any HD format on the market. We also like how it gives us the creative freedom to manipulate footage after it is shot. Our team also appreciates the community that RED has built where we can learn how to improve our craft, at a very high level.

Return on investment

RED is known for its upgradability and trade-in program. This is a great feature in such a competitive space where technologies are constantly being released. The benefit is that one doesn’t need to buy a whole new camera to upgrade to the latest sensor technology.

We also see this as an opportunity to provide our clients with unlimited creative options. Being able to shoot in 8K resolution offers countless possibilities for reframing, VFX, motion stabilization and supersampling footage. Having a RED improves our post production workflow and eliminates having to do reshoots. In terms of price, we believe they are delivering the best possible technology at reasonable price points.

It can shoot in 8K

For cinematographers, 8K resolution means being able to produce the most realist images imaginable. As visual storytellers, we need to be adaptable within the industry and open up conversations and highlight our capabilities as we grow. Currently, we shoot primarily in 4K but realize that we need room to grow at the same pace as the industry.

As you can tell, we are pretty excited about our new team member. Our production agency was built from the ground up similar to RED both striving to produce high-quality visuals.

Learn more about Noravera HERE

Written by noravera
November 19, 2016